ROLE OF MANAGER


ROLE OF MANAGERS

The managers in any organization are required to play a variety of roles in order to ensure successful achieving of organizational goals.



These are very well enumerated by Mintrberg in the following ways
I) Inter-Personal Role
II) Informational Role
III) Decisional Role

I) Inter-Personal Role-
1. Dealer: A business unit has to establish contacts with outsiders and arrange dealings with business associates. This role insists manager to have contacts and dealings with all on behalf of business. He heads the unit in the authority structure of an organization.

2. Link: He is going to represent his organization in all the external dealings as a formality. Thus, he is a link between business unit and outsiders.

3. Spokesman: He acts like a negotiator and spokesman for his organization. A manager provides information of his unit as authorized person to all the outsiders
.
II) Informational Role-
1. Informant: A manager being a leader, liaision officer and head of organization collects all the necessary information and shares with all persons inside the organization. So, he tries to keep all men informed and create clear understanding among all.

2. Disseminator: A manager acts as a disseminator. It means that he transmits special information into his organization from all outside sources.

3. Negotiator: He is an authorised authority to negotiate and have talks with all external parties, union leaders, executives of other organization etc.

III) Decisional Role-
1. Innovator: He acts as a key person in bringing any changes in the organization. Thus, he is expected to show entrepreneurship quality.

2. Allocator: He judiciously decides about allocation of resources on the basis of need and necessity.

3. Finalizor: He decides the genuineness of terms and conditions while entering the contract on behalf of organisation. He finalizes the negotiation talks.

4. Settler: He is to handle the disturbances in the organization. The risky tasks like declining sales, losing of customers, employees’ strikes, mass obscenities etc. are handled and decided by a manager as a leader.
These are the variety of roles played by a manager in an organisation.
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